When I decided to order the Bobbi Brown Long Wear Gel Liner, I didn't know what color to pick. I wanted something not too dramatic, so not black or too dark. I found some swatches online and the Sepia Ink looked like a nice brown. Still on the darker side, but seem like most of the Long Wear Gel Liners were on the darker side.

When I was ordering there was the newest color Black Mauve which in the Bobbi Brown site, it looked lighter than Sepia Ink. When I received the two. They basically looked like the SAME COLOR!! Except that the Black Mauve had some shimmer in it.