"The International Make-Up Artist Trade Show (known simply as "The Show" to the make-up world) is the only event of its kind. The make-up world's biggest gathering includes thousands of make-up artists, vendors, manufacturers and enthusiasts who discuss, display, discover and collect the best the industry has to offer. If you’ve ever wanted to learn techniques or experiment with products, make sure you’re in London in January. Make-Up Artist magazine hosts the seventh annual IMATS Jan. 30-31, 2010 at the Alexandra Palace. Make-up pros from fashion and film (including Oscar®, BAFTA and Saturn award-winners) will be there to provide education and demonstrations; new products will also debut here and make-up secrets will be revealed! The show is open to the public. No make-up artist credentials are required to get you in the door."